Problem: Their old site required a developer to update, which was costly and new information could not be posted in a timely fashion. Their next biggest problem was that the old type of advertising in newspapers and regional health magazines that they relied on for 20 years to bring customers, was no longer working. They wanted to step into the era of social networking and online advertising that they’d been hearing about.
Solution: The Really Social team listened, designed and developed not only a new content-rich website, but also a full marketing plan with monthly content planned out for a year, created social media profiles and trained the store’s key staff in how to effectively engage in conversation, and created a local location-based marketing system which included profiles and event listings on local news sites, getting on online maps like Google and Bing, and creating a mobile strategy as well, with profiles and specials for Foursquare, UrbanSpoon and others. The target region included Fairfield and Westchester counties and in particular the towns of Georgetown, Ridgefield, Danbury, Wilton, New Canaan, Brookfield and Bethel, CT as well as North Salem, Brewster, South Salem, Vista, Cross River and Pound Ridge, NY.